Why I Built a Website Before the Book Was Done
By Don Carlos Lee Gibson Jr, Marietta, OH The Decision That Felt Backward When I started writing my book, I had no website. No landing page. No author platform. Just a manuscript taking shape and a lot of people telling me I needed to wait until it was finished before I went public with anything. […]
What I Learned Writing a Book No One Asked Me to Write
By Don Carlos Lee Gibson Jr, Marietta, OH Why I Started Writing Nobody woke up asking for this book. No publisher reached out. No agent called. I didn’t have a platform or a waiting audience. I had a story, a lot of years behind me, and a growing sense that the things I’d learned the […]
The Power of Perspective: Why Our Stories and Experiences Matter More Than Our Titles
By Don Carlos Lee Gibson Jr., Marietta, OH The Lessons We Learn Beyond Our Accomplishments Over the years, I have learned that people often introduce themselves through what they have achieved. We talk about our careers, our positions, our education, and the titles we have earned. Those things matter because they represent hard work, dedication, […]
Don Carlos Lee Gibson Jr. Announces New Book Exploring Leadership, Service, and the Experiences That Shaped His Journey
By Don Carlos Lee Gibson Jr., Marietta, OH Why I Decided to Share My Story Through a Book Writing a book was never something I expected to do. For a long time, I thought the experiences that shaped me were simply chapters of my own life, lessons I carried with me but did not necessarily […]
The Business of Efficiency: How Strategic Cost Management Drives Sustainable Growth in Service Industries By Don Carlos Lee Gibson Jr, Marietta, OH
Why Efficiency Is Not About Cutting Corners Over the years working in operations across automotive, towing, and service-based environments, I have learned that efficiency is often misunderstood. People tend to associate it with cutting costs or doing more with less at the expense of quality. That is not how I see it. True efficiency is […]
Unreasonable Hospitality in Golf: How Experience-Driven Design Is Redefining Profitability in Modern Clubs By Don Carlos Lee Gibson Jr, Marietta, OH
I recently finished Unreasonable Hospitality and it completely reshaped how I look at operations in golf, recreation, and hospitality-driven businesses. The core idea is simple but powerful: people don’t just pay for a service or an event anymore. They pay for an experience that feels intentional, personal, and memorable. That mindset translates almost perfectly into […]
From the Service to the Showroom: Building High-Performance Teams in Automotive and Towing Operations By Don Carlos Lee Gibson Jr, Marietta, OH
Carrying Service Discipline Into Business Leadership When I look back at my career, there is a clear line that connects everything I have done in the military, automotive management, and towing operations. The environment changes, but the expectations of leadership do not. My time as a Military Intelligence Analyst in the United States Army taught […]
Leadership Under Pressure: How Military Intelligence Principles Shape Modern Business Operations By Don Carlos Lee Gibson Jr, Marietta, OH
Learning to Think Clearly When the Stakes Are High I learned early in my career that pressure does not create leadership. It reveals it. My time as a Military Intelligence Analyst in the United States Army shaped the way I see the world and how I approach every leadership role I have held since then, […]
Why We Run Our Golf Operation Around Hospitality—Not Just Golf
What Unreasonable Hospitality Taught Us About Building a Golf Experience People Actually Remember Great conditions don’t guarantee a great experience. That truth took time—and a few hard lessons—to fully understand. Like many golf operators, we once believed that if the greens were fast, the fairways clean, the food solid, and the technology current, the experience […]
The Modern Country Club Experience: Using Hospitality to Drive Social Membership Growth
Country clubs are changing. The traditional model that focused almost entirely on golf membership is no longer enough to sustain long term growth. Over my years in golf operations and club leadership, I have seen a clear shift in what people want from a club. They are not just looking for a place to play […]